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What's the difference between a mini e-book and an e-book?

What makes an E book a mini e-book?  Most e-books are over 30 pages in length some range to 300+ pages - like  like Ken Evoy's.  Some smaller e-books, cover their topics in 30 to 70 pages. They are complete and all encompassing.

In contrast to the e-book is the mini e-book. And its major difference is its length, under 25 pages or less.  And another distinction is that a mini e-book is designed around a very specific and focused niche – it should also give a 'call to action' – to make a purchase, seek out more information on your sites or sign up for your mailing list or newsletter, or your blog.

Mini e-books can be a 'lite' version of full report that you've produced, or a summary of the benefits of your sites – or give information that you support in greater depth on your site.  Your e-book should be carefully crafted to answer enough, but keep your readers wanting more – more that you can provide on the site.

Most mini e-books are also free - rather than capturing revenue, as most  product launches should  do,  they are instead designed to attract and keep the attention of your visitors  And it should also give your subscribers a reason to circulate your report – either for monetary or other gain – depending on the mini e-book, you could give it away as a free bonus to their own subscribers – which, of course would not gain your sign ups – but can get your name out there, along with any affiliate links or other upsell opportunities.

A mini e-book should be  short, targeted, answer an oft asked question, but still be partially incomplete  and yet still effective in offering your visitors or subscribers something worthwhile to read – and distribute.

 

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Michael Bruno
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